Literally Yours New Zealand:
I founded Literally Yours initially back in Kaikoura, New Zealand in 2010. The idea was very simple: I wanted people to see all the activities that this fishermen’s town offers in a single design and I wanted them to tick off everything they did.
Thus tickable tote bags, t-shirts, and posters were born.
MANIFESTING FUTURE GOALS ON A TOTE BAG:
The Manifestote
In late 2019, in those sweet fall days when we didn't even hear about the pandemic yet, I brought the same brand to light with a different perspective. This time the idea was a bit more mindful, probably because I had just started meditating: I would print my new year's resolutions on a tote bag, and then I would carry that bag with me all year. Who knows, maybe this way, I could finally stay true to my goals.
And I called it “Manifestote”.
THE PARIS BUCKETLIST ON A TOTE BAG:
Literally Yours Paris
BEST THINGS TO DO, TO SEE, TO EXPERIENCE IN TURKEY:
Literally Yours Turkey 🇹🇷
Literally Yours logo and branding:
The relaunch was the perfect opportunity to re-design the old logo. The distinguishing mark or “raison d’être” of Literally Yours were those tickable boxes, so I thought it would be nice to see them in the new branding.
