Do you know
what would be great?

This. Starting every day, every page, every creative process with this question even if none of us know the answer yet.

A question, in a sense, is a short summary of my long professional life. Always curious, and still hungry & learning like on the first day :)

Education:

UX/UI Design
Ironhack Full-time Bootcamp (400h)
Paris, 2022

Graphic Design
Shillington Full-time Bootcamp (590h)
Brisbane, 2012

Hard skills:

Design & Prototype:
Wireframes
Interactive designs

UX research & Testing:
User research
Interviews
Usability testing
User experience improvement

Graphic design:
Branding
Typography
Layout design

Copywriting & Content development:
Storytelling
Targeted content creation

Soft skills:

Collaborative teamwork:
Working effectively in team environments
Contributing to collective problem-solving

Stakeholder management:
Effective communication with stakeholders
Balancing user needs with business goals

Design thinking & Creative problem-solving:
Applying design thinking methodologies
Developing innovative solutions

User empathy & Feedback analysis:
Deep understanding of user needs
Integrating user feedback into design improvements

Toolbox:

Illustrator
Photoshop
Basic HTML/CSS
Midjourney
Dimensions

Figma
InDesign
Webflow
ChatGPT
Notion

Professional experience:

Literally Yours Studio
Founder, UX/UI Designer & Graphic Designer

Paris, since January 2023

  • Developed customized logo designs, brand identities, and presentations.

  • Created branded products such as tote bags, posters, and postcards, managing the design process from start to finish.

  • Focused on producing user-friendly and aesthetically appealing designs, ensuring high quality and engagement.

  • Clients included Atlas Expo, Salon Michael Tay, Bark&Mirza, Association Paris Trabzon, Créunion, and fashion designer Yaz Bukey.

Gather-in
UX/UI Designer

Remote from Paris, January 2023

  • Led a UX/UI project for final assignment at Ironhack, applying skills in a real-world client context.

  • Conducted user research and interviews to understand the needs of platform place owners.

  • Developed and refined wireframes, prototypes, and interactive designs to improve the “invite and share flow.”

  • Utilized user feedback from usability testing to enhance the user experience and interface.

  • Collaborated with stakeholders to communicate design decisions and integrate feedback into final designs.

Tribal Worldwide Istanbul
Senior Copywriter

October 2021 - March 2022

  • Worked on omnichannel advertising campaigns, focusing on user-centric messaging to enhance brand engagement and interaction.

  • Managed the localization of the Wall’s Twister “tongue twister” campaign for cross-cultural resonance.

  • Clients included Profilo and LC Waikiki, among others.

French Express
Co-founder & UX/UI Designer

Paris, May 2019 - May 2022

  • Initially joined as a project manager leading a team of creatives; later became a co-founder due to significant brand contributions.

  • Led the naming process, utilizing user-centered research and testing for branding and packaging design.

  • Designed and optimized the Squarespace website, focusing on user-friendliness and conducting user tests for a smooth experience.

  • Wrote and refined all UX copy to ensure clarity and engagement.

  • Collaborated with stakeholders such as art directors, photographers, and production managers for a cohesive brand identity.

Titrifikir
Creative Director

Istanbul, December 2014 - March 2015

  • Led a team of senior and junior art directors and copywriters in developing comprehensive advertising campaigns across various media channels.

  • Ensured creative output was aligned with brand messages and resonated effectively with target audiences.

  • Clients included Turkcell, KKTCELL, Lipton Dubai, and LTB Jeans.

Leo Burnett
Creative Group Head

Istanbul, March 2014 - December 2014

  • Managed creative campaigns across various media channels.

  • Aligned campaigns with consumer and brand objectives.

  • Guided strategy development and content creation.

  • Led a team of senior and junior art directors and copywriters.

  • Oversaw Fiat accounts, including Fiat 500, Ducato, and Doblo.

DDB&Co. & Medina Turgul DDB
Senior Copywriter

Istanbul, October 2012 - November 2013

  • Crafted engaging content for high-profile clients.

  • Focused on compelling brand narratives and storytelling.

  • Clients included Finansbank, Audi, Ülker, and CNN Turk.

Additional training:

Webflow 101
Webflow University & Udemy

December 2023

Midjourney for Designers
Userspots

October 2023

UI Design
Userspots

August 2023

UX Fundamentals
The Gymnasium

Paris, 2019

Writing For Web & Mobile
The Gymnasium

Paris, 2019

Goldup Paris
Accelerator program for women entrepreneurs

Paris, 2019

8 Weeks World Cuisine
MSA Culinary Arts Academy

Istanbul, 2014

Interests:

Generative AI
Screenprinting
Lyric writing

Yoga
Cooking
HIIT