Hoptimist is a sub-brand of French Express. As the name suggests, it comes from "optimist", but since we don't pronounce the "h" in French, we decided to go for “Hoptimist”, and we loved the extra hopeful feeling.
After coming up with the name, I started working on the logo and label designs. Unfortunately, they never materialized. But on the good side, I end up learning Adobe Dimensions for the mockups :)
